Hard Control(硬控):
In Chinese, it is pronounced as: yìng kòng，Written as:

“Hard Control,” a popular term originating from MOBA (Multiplayer Online Battle Arena) games, refers to forced control effects such as knock-ups, petrification, or freezing, which prevent players from controlling their characters. Over time, this term has evolved beyond gaming to describe something so captivating that one cannot stop engaging with it after seeing it.
In essence, “Hard Control” means “forced control.” Initially, it was a gaming term used to describe certain skills that render players unable to control their characters for a period of time. Now, the use of this term has expanded into broader social contexts, where it describes the powerful allure of something that makes it impossible for someone to look away or stop paying attention. For instance, phrases like “XX hard-controlled me for X seconds” or “XX hard-controlled me for X minutes” are commonly used online to express how compelling something is, causing a person to become completely absorbed and unable to resist its pull, even temporarily.
In gaming, “Hard Control” is often translated as “Hard Crowd Control” (Hard CC). Specific effects include Stun (knock-up), Freeze (freezing), and Root (petrification). For example: “This ability can hard-control the enemy for five seconds, giving us enough time to counterattack.”
In internet culture, “Hard Control” has been adopted to describe an intense attraction or fascination with something that renders a person unable to resist. For example, “XX hard-controlled me” means that something is so appealing that it made someone unable to stop watching or engaging with it. This usage is no longer confined to gaming and has extended to various aspects of daily life, such as being “hard-controlled” by a celebrity’s looks or outfit, or being drawn in by a particular cultural activity.