In Chinese, it is pronounced as: shè niú，Written as:

The term “Social Butterfly” (referred to as “Social Bull” in online slang) is used to describe individuals who exhibit extreme confidence, energy, and familiarity in social settings-even to the point of being overly outgoing. This term, which originated as internet slang, is essentially a playful abbreviation of “social superstar” or “social badass.” Social bulls are fearless when interacting with strangers, able to effortlessly connect with various groups of people, and can navigate awkward situations with ease.

In social scenarios, social bulls tend to be highly extroverted and undaunted by meeting new people. They are quick to bond with strangers, demonstrating remarkable communication skills and the ability to find common ground with diverse personalities.

The phrase “Social Bull” is, in essence, a humorous, tongue-in-cheek response to “social anxiety” (commonly abbreviated as “Social Phobia” in Chinese parlance). While socially anxious individuals feel nervous and uneasy in group settings, social bulls thrive and exude confidence in such interactions. The use of this term often carries a humorous and exaggerated tone, serving as either a playful acknowledgment of someone’s social adeptness or a lighthearted jab.

In certain contexts, social bulls are seen as outstanding socializers who can energize a group, foster connections, and build networks quickly. However, an overly “bullish” attitude might sometimes be misinterpreted as lacking poise or failing to respect personal boundaries. Striking the right balance-being neither overly withdrawn nor excessively assertive-is therefore crucial in demonstrating effective social skills.

The term “Social Bull” traces its origins back to the online persona of a social media influencer known as “Shuangxige.” A seasoned internet celebrity, he rose to fame as early as 2006 through his original, satirical short videos, with works like A Day in the Life of Brother B and Life in the Jianghu. His style is marked by humor, absurdity, and an unapologetically edgy tone. Known for his bold and often awkward public antics, Shuangxige frequently posted videos under pseudonyms like “Bull Badass,” fearlessly recording himself in scenarios designed to provoke discomfort while maintaining an air of composure.

The slang term “Social Bull” gained widespread attention on July 26, 2021, in the comment section of a Bilibili video titled “Shuangxige Supports Hongxing Erke.” A user remarked, “This is ‘Social Badass Syndrome’ in action,” cleverly referencing both his alias “Bull Badass” and his carefree, uninhibited demeanor in public. The phrase resonated with the online community, encapsulating behaviors that involved defying social norms with confidence and humor, and soon became a trending meme on social media.